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Did you spot the discarded water bottle in the street today ?

Everyday, in Australia one million disposable plastic water bottles end up in landfill, our rivers and oceans.

Bottled water is convenient, beautifully packaged and promoted by supermodels in bikinis. This in stark contrast with our current drinking fountains; they are robust stainless steel objects, often next to the rubbish bin, that most of us are reluctant to use.

The O initiative makes drinking tap water in public spaces an attractive and positive experience with the aim to reduce plastic pollution associated with drinking bottled water.